BlacktipSV

Making

feel simple.

Markus Norsted — three decades of
Art Direction + UX + UI & Illustration

PT-Kampen 2026

Labs · Product design · UX · Frontend

How does a training session stack up against the food I put away, counted in calories?

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Spökpejl

Labs · Writing · Web app

Can you write a book with the help of AI?

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Länsförsäkringar

Client work · UI · UX · Design system

Developing a design system, a B2B portal for brokers, a CRM rebuild and illustrations

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Amiga 600HD

Illustration · 3D

3D modelling & rendering of a classic.

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Airtours

Client work · Rebrand · Art direction

A new visual language, both on the web and in analogue communication

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More work

Primarily a visual designer.
Happily drawn into UX, icons, design systems,
and the occasional illustration.

Markus Norsted with his son
Markus, left. Son, right. Wife and daughter off-frame.

Blacktip is run by me, Markus Norsted. Mechanical engineer by training; HND in technical illustration from Bournemouth, England. Landed somewhere between UX designer, visual artist and content maker — the split depends on the project.

Started out at agencies, web bureaus, design studios, consultancies. Went freelance in 2011. Spent a few years from 2018 as an in-house design consultant, learning how to work directly inside a client's organisation. In 2021 I revived Blacktip.

I try to stay near the top of my game. No problem saying “I don't know” or “Someone else can do that better.” Occasionally I do say — “Yes, I can. Better.”

Trusted by
Trusted bySynsamSKFiZettleSchibstedVolvoSvenska SpelSanofiAirtoursVingIfLänsförsäkringarAssa AbloyT‑MobileTeliaSJStadiumH&MScaniaVattenfallICASwedaviaGantUnionenDagens IndustriSkatteanalysTime LawEnactiveConifer Visionand 40+ others
Disciplines
Visual design · Technical illustration · 3D · Concept dev · Design systems · Brand
Industries
Bank & Insurance · Advertising · Medical · Auto · B2B · Gaming · Defence · Travel · Fintech · Energy · Retail · Telecom
Tools
Figma · Sketch · Keynote · Reason Studios · Claude Code · Claude Design
Lately
Designing with AI — prototyping, design systems and production work inside Claude Code & Claude Design.
Education
Mechanical engineer (gymnasium) · Technical Illustration, Mälardalens Högskola · Technical Illustration, Bournemouth & Poole College of Art & Design 1993 · Design Management, RMI Berghs